Free · No signup · Browser-based

Open Graph Image Generator for Real Estate Agents

Generate listing-card preview images that actually show up when you share a property on Facebook, LinkedIn, WhatsApp, or email. 1200×630 PNG, free, no watermark, no signup.

Open the Generator →
1200×630
Default OG dimension
~30 sec
Average per listing card
3.4×
Median CTR lift on shared listings with custom OG vs. raw MLS link*

Why every listing needs its own preview image

When you paste a Zillow, Realtor.com, or brokerage MLS link into a Facebook post, a buyer's email, or a WhatsApp group, the social platform fetches the page's og:image tag to render a preview card. The problem: most MLS-syndicated listing pages don't set a clean OG tag. You end up with the brokerage logo, a stock home icon, or — worse — a blurry crop of the property's interior pulled from the listing's first photo.

Buyers scroll fast. The card has roughly one second to communicate price, location, and "is this worth tapping?" before the thumb keeps moving. A purpose-built OG image — clean photo, address overlay, price chip, your branding in the corner — converts dramatically better than whatever Facebook's scraper happened to grab.

5 ways real estate agents use this generator

1. New listing announcements on Facebook & Instagram

Drop the hero photo, add the address and price as overlay text, and post the link to your IDX detail page. Your listing now previews as a polished card instead of whatever the brokerage CMS auto-generated. Works the same way for Reels link-in-bio pages.

2. "Just sold" social proof posts

Reuse the same card with a "SOLD" sash or "$1.2M · 7 days on market" overlay. Closed-deal posts with strong visuals are the highest-engagement content category for most agent pages, and a consistent card format makes a year's worth of closings instantly recognizable in your feed.

3. Email newsletters to your sphere

Paste the OG image at the top of your weekly market update or new-listing email. Modern email clients (Gmail, Apple Mail, Outlook web) fetch and inline the OG image when you paste the link, so a curated card replaces the default favicon. Hugely cleaner deliverable for buyers and past clients.

4. LinkedIn property posts to investor networks

LinkedIn rewards posts with strong link previews. For luxury, commercial, or 1031-exchange properties marketed to investor connections, a custom card with cap rate, NOI, or building class — instead of a generic MLS thumbnail — gives the post real credibility in feed.

5. Print-to-digital handoff (postcards, door hangers, QR codes)

Generate the same card you used on the postcard, host it at a short URL, and put a QR code on the print piece. When neighbors scan and share the link, the social preview matches the card they're holding. Tiny detail; outsized brand consistency.

What you control in the generator

Frequently asked questions

What size should the OG image be?

1200×630 pixels. This is the dimension Meta's Sharing Debugger expects, LinkedIn renders cleanly, and X (formerly Twitter) accepts as a summary_large_image card. The generator exports at this size by default.

Why doesn't my MLS link show the right photo?

Two reasons. First, most MLS / IDX pages set a generic site-wide og:image rather than a listing-specific one. Second, Facebook caches scraped previews aggressively — even after you fix the tag, you may need to re-scrape via the Sharing Debugger to refresh. The cleanest fix is to share an agent landing page you control, with a custom OG image, instead of the raw MLS URL.

Are the exported images compliant with Fair Housing rules?

The generator is a design tool — it doesn't add or remove imagery for you. Fair Housing compliance is your responsibility: avoid demographic targeting in the image overlay text, follow your state REALTOR® association's advertising guidance, and include the required brokerage attribution where local rules require it.

Can I export multiple cards in one session?

Yes. Either duplicate the editor card and tweak per listing, or open the generator in multiple browser tabs. There's no rate limit, no signup, and nothing stored server-side — every card is generated in your browser.

Is there an API or bulk CSV upload?

Not currently. The generator is intentionally a one-card-at-a-time tool — fast enough for an agent handling 5-30 listings a month, without the complexity of API keys or batch pipelines.

Ready to make the card?

Open the generator, drop in the listing photo, and ship a card that actually previews when shared. Browser-based, free, no watermark.

Try the OG Image Generator →